Are you looking for a consistent and
accurate image for your hotel? One which communicates
who you are to your guest before, during and after his
visit?
Stop for a moment and consider how a guest experiences
your property:
- He reviews your WEB SITE
when he’s shopping for a place to stay…
- She checks in and gets a KEY
PACKET with your welcome message…
- He gets into his room and reads
the IN-ROOM DIRECTORY…
- She reads the LIST OF SERVICES
at the spa…
- He reviews your RESTAURANT MENU…
- She reads her PILLOW CARD
just before she closes her eyes… and…
- Hears your WAKE-UP MESSAGE
when she opens her eyes the next morning…
- They receive a LETTER under
their door because you’re having an air conditioner
problem in the building……
- They read the LIST OF ACTIVITIES,
rules and regulations about the children’s program…
- He takes a GUEST SURVEY online
after his stay…
- She receives a REPEAT GUEST
LETTER inviting her to return…
- They receive an E-MAIL
OFFER for a discount on their next family vacation…
Is every message consistent? Does everything
your guest reads and hears have a single, focused approach?
Are you communicating an accurate image of who and what
you are to every guest in every way?
As
a Hotel Communications Specialist for over 25 years, Deborah
has written, edited and analyzed various forms of communications
for guests, employees and the media, in an effort to convey
a consistent and positive message to key audiences. (click
here for testimonial from Sonesta Hotels president).
Deborah's
expertise includes:
- Web Site Content
- Property Brochures
- Reservations Scripts
- Reservations Confirmations
- Key Holders
- Welcome Letters
- Front Desk Scripts and Handouts
- Hotel Descriptive Copy/Tag
Lines
- In-Room Directory
- Compelling Proposals to
Meeting Planners for group business
- E-Mail Offers, Signatures
and Etiquette
- Facilities (Activities,
Spa, Tennis, Family, Children’s Program) Brochures
- Menus
- Newsletters
- Press Kits/Press releases
- Complaint/Thank you-for-Feedback
Letters
- Employee Intranet
- Repeat Guest Communications
- Crisis Communiqués
and Training
Deborah can give you a free assessment
of your hotel’s needs, followed by a proposal custom-tailored
and geared to the creation of a consistent communications
strategy that will meet your goals. Contact
her now to get started!