About Deborah Roker
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Hotel Communications
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Are you looking for a consistent and accurate image for your hotel? One which communicates who you are to your guest before, during and after his visit?

Stop for a moment and consider how a guest experiences your property:

  • He reviews your WEB SITE when he’s shopping for a place to stay…

  • She checks in and gets a KEY PACKET with your welcome message…

  • He gets into his room and reads the IN-ROOM DIRECTORY…

  • She reads the LIST OF SERVICES at the spa…

  • He reviews your RESTAURANT MENU…

  • She reads her PILLOW CARD just before she closes her eyes… and…

  • Hears your WAKE-UP MESSAGE when she opens her eyes the next morning…

  • They receive a LETTER under their door because you’re having an air conditioner problem in the building……

  • They read the LIST OF ACTIVITIES, rules and regulations about the children’s program…

  • He takes a GUEST SURVEY online after his stay…

  • She receives a REPEAT GUEST LETTER inviting her to return…

  • They receive an E-MAIL OFFER for a discount on their next family vacation…

Is every message consistent? Does everything your guest reads and hears have a single, focused approach? Are you communicating an accurate image of who and what you are to every guest in every way?

As a Hotel Communications Specialist for over 25 years, Deborah has written, edited and analyzed various forms of communications for guests, employees and the media, in an effort to convey a consistent and positive message to key audiences. (click here for testimonial from Sonesta Hotels president).

Deborah's expertise includes:

  • Web Site Content
  • Property Brochures
  • Reservations Scripts
  • Reservations Confirmations
  • Key Holders
  • Welcome Letters
  • Front Desk Scripts and Handouts
  • Hotel Descriptive Copy/Tag Lines
  • In-Room Directory
  • Compelling Proposals to Meeting Planners for group business
  • E-Mail Offers, Signatures and Etiquette
  • Facilities (Activities, Spa, Tennis, Family, Children’s Program) Brochures
  • Menus
  • Newsletters
  • Press Kits/Press releases
  • Complaint/Thank you-for-Feedback Letters
  • Employee Intranet
  • Repeat Guest Communications
  • Crisis Communiqués and Training

Deborah can give you a free assessment of your hotel’s needs, followed by a proposal custom-tailored and geared to the creation of a consistent communications strategy that will meet your goals. Contact her now to get started!

Deborah Roker - Freelance Business Writer

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