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- Over 25 years of successful
business writing, public relations and marketing experience
- Corporate communications,
strategic planning, management, media relations, marketing
team participation, budget management, employee training
and supervision
- National recognition for
developing and implementing Crisis Communications and
spokesperson training
DEBORAH
ROKER CREATIVE ENDEAVORS, L.L.C.
Freelance Business Writing Services
2006 - present
Strategic Marketing
Communications, Copywriting, Editing and Proofreading
Services for a variety of clients
SONESTA INTERNATIONAL HOTELS CORPORATION
Corporate Director of Communications
1994 – 2006
- Creating and producing
E-mail newsletters
- Developing content
for corporate and press sections of www.Sonesta.com
- Re-writing of Sonesta.com
website
- Writing/editing E-mail
blasts
- Writing of on-property
communications, such as menus, guest room
directory, welcome letters, reservations confirmation,
and front desk memos
- Developing/writing copy
for presentation materials, such as PowerPoint
presentations, speeches and special events
- Developing content and
maintaining Employee Intranet
- Creating and implementing
a Crisis Communications Program
- Participating in the
company's annual corporate strategic marketing and
branding campaigns
- Developing an
annual public relations strategy
and budget
- Developing an international
public relations strategy for emerging
markets in Latin America and Europe through media relations,
trade shows and special events
D. W. COMMUNICATIONS, INC.
St. Thomas, USVI
President, 1988 - 1994
- Developing a public
relations consulting business and managing clients
such as Stouffer Grand Beach Resort, Cellular One, H.
Stern Jewellers, Coral World Marine Park, The Mark St.
Thomas Inn and Restaurant and America's Paradise Triathlon.
SONESTA INTERNATIONAL HOTELS CORPORATION
Corporate Director of Public Relations
1984 - 1988
- Rebuilding an in-house
corporate public relations department
in company headquarters in Boston
- Hiring and training
3 staff managers to implement a strategic
public relations
plan including corporate communications, promotions,
media relations and special events
MASSACHUSETTS CULTURAL ALLIANCE
Director of Communications
1982 - 1984
THE NEW ENGLAND COUNCIL, INC.
Director, Member Communications
1979 - 1982
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